Hype House And The LA TikTok Mansion Gold Rush How Many Bedrooms Does The Hype House Have
LOS ANGELES: Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters.
Four of the group’s 19 members live in the house full time; several others keep rooms to crash in when they are in town. And all day long, a stream of influential young internet stars come by to pay homage to the new guard.
Hype House was formed in December by some of TikTok’s most talked-about stars. They introduced themselves with a Backstreet Boys-esque photo shoot, and within minutes #hypehouse began trending; videos including the hashtag #hypehouse have accrued nearly 100 million views on .
The group handle that distributes their content surpassed 3 million followers on TikTok in just over a week and a half. In the days leading up to Christmas it was all anyone retaiunder the age of 18 on TikTok seemed to be talking about. So-called collab houses, also known as content houses, are a tradition in the influencer world. Over the last five years they have formed a network of hubs across Los Angeles.
In 2014 members of an early collab channel called Our Second Life lived and worked together in what they called the 02L Mansion. The next year, nearly all the top talent on Vine moved into a large apartment complex at 1600 Vine St. Soon after, YouTuber mansions were popping up all over the city.
The Vlog Squad shacked up in Studio City, while Team 10, and deemed it the Clout House. Now, the TikTokers have arrived — and everything about TikTok happens faster than it does anywhere else.
Collab House Block Party
Collab houses are beneficial to influencers in lots of ways. Living together allows for more teamwork, which means faster growth, and creators can provide emotional support for what can be a grueling career.
“It’s a brilliant move for power players on these platforms to lift each other up,” said Sam Sheffer, a YouTuber and technologist. “‘Elevate others to elevate yourself ’ is a saying, and it really rings true with this new generation of TikTokers. “From a management perspective, it’s great,” he added. “It just means all the kids will focus on content.”
Hype House was the brainchild of Chase Hudson, 17, a TikTok star with more than 8 million followers who is known online as Lilhuddy, and Thomas Petrou, 21, a star. The pair began plotting a move in November. Within 13 days they had signed a lease on their current residence. Originally, Chase hoped to name the group House of Olympus.
He still thinks it sounds cooler, but then Alex Warren, 19, suggested the name Hype House, and Chase was outvoted.
Finding the right location for the house was key. A good collab house has lots of natural light and open space and is far from prying neighbors. A gated community is ideal, to prevent swarms of fans from showing up. The location Chase and Petrou found for Hype House checked all the boxes and had some additional features that make it perfect for TikTok: plenty of giant mirrors and abathroom the size of a small apartment to film in.
Because everyone just moved in, Hype House is also nearly without furniture, which makes shooting easier. On December 30, members clustered into the bathroom in rotating groups, doing back flips in front of a phone propped up on a roll of toilet paper supported by a Smartwater bottle. Fifteen-second clips of a DaBaby song looped until everyone had memorized the agreed-upon choreography.
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